BT has teamed up with Olympic sailor Sir Ben Ainslie to launch 100% Sport – a global campaign to inspire sports fans to switch to renewable energy.
BT launched BT Sport in 2013 and broadcasts hours of sport to fans every week.
BT itself is one of 37 leading businesses around the world working towards 100% renewable power as part of RE100. The company already uses 100% renewable electricity in the UK, and has a goal to be 100% renewable globally by 2020.
As part of its vision for 100% renewable energy to become the new normal, BT is now calling on sports fans to help kick-start a global movement and switch to renewable energy to create a better world. 100% Sport aims to bring the same passion sport fans feel for their favourite teams to climate action.
“This campaign is about how sports fans can change the world” said Niall Dunne, Chief Sustainability Officer for BT. "Coming together for our clubs is what teamwork is all about; and it’s this teamwork that can help us meet the global goals of building a sustainable future.”
Sir Ben Ainslie said: “I believe sport can extend far beyond the race course, the pitch or the court. We have a unique opportunity to harness the power of fans around the world. Because when we come together, we can have a huge impact.”