Budweiser puts 100% renewable electricity message at heart of Super Bowl commercial - News | RE100 Skip to main content

Budweiser puts 100% renewable electricity message at heart of Super Bowl commercial - News

1 February 2019, 0:00 GMT 3 min read

Budweiser is demonstrating to millions of consumers its commitment to brewing every beer with 100% renewable electricity from wind power.

The company’s ‘Wind Never Felt Better’ commercial is being showcased during Super Bowl LIII – one of the biggest US sporting events of the year.

The commercial features the iconic Budweiser Clydesdale horses alongside wind turbines, set to the soundtrack of Bob Dylan’s ‘Blowin’ in the Wind’.

Parent company Anheuser-Busch, the world’s largest brewer, is a member of RE100, a corporate leadership initiative on 100% renewable electricity led by The Climate Group in partnership with CDP.

Anheuser-Busch has set a goal to source all of its purchased electricity from renewable sources by 2025, and it made great strides in the US last year by launching a 100% renewable electricity label for Budweiser.

“Super Bowl is one of the most exciting times of the year for our team, and people all over the country,” said Ricardo Marques, VP of Marketing Core & Value brands, Anheuser-Busch.

“Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to renewable electricity.

He added, “We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100% renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future.”

Amy Davidsen, Executive Director – North America, The Climate Group, said, “We are thrilled that Budweiser is promoting renewable energy at the Super Bowl, reaching millions of people nationwide. We hope employees all over the country see this and ask, is my company showing the same leadership?”

To help raise awareness and spread the 100% renewable message as far as possible, Anheuser-Busch has encouraged all RE100 members to promote their own commitments ahead of and during the big game.

Business and government action go hand in hand

Going further, Anheuser-Busch is donating clean energy to the city of Atlanta to power the entire Super Bowl week with 100% renewable electricity.

Atlanta is a member of the Under2 Coalition of cities, states and regions committed to keeping global temperature rise to well below 1.5°C. Convened by The Climate Group, the Coalition is made up of more than 220 governments who represent more than 1.3 billion people and 43% of the global economy.

Atlanta’s Climate Action Plan aims to cut greenhouse gas (GHG) emissions to 20% below 2009 levels by 2040, 40% by 2030, and become carbon neutral by 2040. The Solar Atlanta Program is set to increase the city’s renewable energy capacity, reduce energy costs and GHG emissions, serve as a model to other cities on how to deploy solar, and provide educational opportunities about the benefits of renewable energy.

To top it off, the New England Patriots and the Los Angeles Rams football teams will be playing at Mercedes Benz Stadium, which happens to be the first professional sports stadium in the country to achieve LEED Platinum certification.

“By working together to drive down emissions, businesses and local governments can accelerate the clean energy transition around the world,” said Davidsen.

“The US has an important role to play in this and RE100 members like Anheuser-Busch are leading by example.” 

Click here to read more about Budweiser’s 100% renewable electricity label.